Wednesday, June 20, 2012

Trump Network - Transforming Lives Through Innovation

Business mogul Donald Trump owns the Trump Network. The company is a multi-level marketing company that retails health products. People are welcome to join the company and market the products offered by Trump Network. Distributors can also build a downline organization to help bring in more money.

Trump Network is not that much of a new company. It is actually one of the leaders in the MLM industry. There are many MLM companies that greatly appeal to individuals since they promise a great number of ways through which people can earn money without having to exert much effort and spending a lot of money. The people who are commonly attracted to MLM businesses are those who are looking for a means to supplement their monthly in order to fully sustain their needs. There are also those who are looking for something on which they can solely derive their income, as they may have lost their jobs to the sudden economic decline that continues to ravage the globe. There are still those who only wish to be free from employment and desire to be self-employed, being able to decide when to work and how much time shall be devoted on such tasks. The way an MLM company works is quite simple. Individuals are welcomed into the company as distributors. These people are not paid any salary, but are handsomely rewarded for the sales they are able to make as independent distributors. Through commissions, network marketers can earn quite a hefty amount for whatever sales they will be able to push through. This dictates that whatever effort is exerted for the improvement of the business is properly compensated. The amount that the network marketer can earn is solely defined by the productivity of the distributor. Distributors can also work on increasing their income by organizing a downline organization that can fetch a whole lot of money. This is basically a network composed of new distributors that the main network marketer has successfully recruited into the company. These people are given an opportunity to also experience the amazing benefits of the MLM industry, while helping the network marketer earn more with commissions gained from their retail sales. - a win-win situation. As such, distributors are looking for ways to improve their MLM business. There are those who prefer to provide the personal touch and would rather utilize traditional marketing methods that involve face-to-face communications. Traditional tools such as banners and flyers can also be used to attract the public into participating in your business, either as loyal customers or active members of your downline organization. Online marketing can also be utilized since most people are now relying on the Internet to get the information they need. Using the Internet will enable the network marketer to reach a much wider audience as such has never been imagined, without having to invest much time and finances.

The company does have a proper online marketing campaign. Trump Network provides its distributors a personal website so that they can market the products and services offered online. This is very much important since the products and services offered by the company are technological and are best to be promoted online for full efficacy of your MLM marketing campaign. Trump Network readily provides its distributor a personal website they can use in order to reach more people and boost their MLM business. When you have such a generous package from the company, it is as if nothing can go wrong in your MLM business. Truly, the personal website is a point of interaction between you and your clientele. It enables you to render admirable customer services. You can also easily promote the products and services offered by the company through the website, cutting your costs on advertisements while still reaching out to a wide and extensive audience. Indeed, having a personal website for your MLM business can open your business to unlimited possibilities. More and more people stumble upon your business and you can easily turn these leads to sales and additions to your downline organization. You should look into carefully organizing and maintaining an online marketing campaign that will help you find success in the thriving MLM industry.

Unfortunately, Trump Network provides all of the people who join the company their personal website. The vast number of personal websites offering the company's products eliminates the benefits actually provided by online marketing. When every distributor has a personal website, competition becomes very much stiff. It would be very difficult to stand out among the great number of Trump Network distributors who have their own website. The company should select the distributors to whom a personal website will be given, so as to retain whatever benefits online marketing can give. The personal website can serve as a reward to distributors who have remained active and are constantly bringing in sales and new distributors. When Trump Network does this, its online marketing campaign will be more effective and will see better results.

Many things have changed in recent years. We have experienced and seen breakthroughs and innovations as such have never been witnessed before. We now belong to an age where technology has become an indispensable tool that should be carefully utilized in order to live easier and more convenient. The Internet is truly a blessing that has helped us improve the commonplace tasks that we may have found difficult to accomplish but were nonetheless compelled to fulfill. Communication, for an instance, has become much easier since people can connect with one another without giving much regard to time and location. Such things have opened a great deal of opportunities for network marketers to improve their MLM business. Distributors can easily establish and maintain contact with possible clientele that may be genuinely interested in your MLM business. These people will be generally active as they partake in your business since they have willingly chosen to do so. Online marketing enables you to keep in touch with the people that matter for the improvement of your business. More so, advertising is made very much easier and less expensive. Indeed, using technology in your MLM campaign holds many wonders that are essential to any MLM business. Many fail to keep pace with technology and thus fail in the MLM industry. Online marketing is a trend that must be followed if a network marketer does not wish to be left behind by the pack.

Trump Network is a great opportunity for individuals to venture into the MLM business. There are a lot of benefits that can be derived from joining the company. The company offers lush compensation plans that richly reward distributors with every effort they exert into improving their MLM business. There are certainly a number of things that the company should look into so that distributors will get the most out of the business opportunity. The problems that revolve around the business can prove to be a hindrance to the improvement of your MLM business but being aware of them and learning how to solve them will help you find success in the multi-level marketing industry.



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Magnetic Sponsoring - A New Perspective

The old style network marketing tactics which include pitching friends and family, cold calling, hotel meetings, and home visits have gone the way of the ark after the internet became a part of everyone's life. Well that's what the new breed of online attraction marketers will tell you.

But do their claims stack up? Or it just another way to separate you from your money?

Well in absolute terms the answer to the first question is no (and the answer to the second question is yes - obviously), for the simple reason that old style network marketing still works extremely well - for people who are happy to do business that way.

On the other hand there is an increasing group of people who resolutely do not want to do business that way. Enter the online, attraction marketing business model.

Sometimes also called magnetic marketing, attraction marketing if used correctly by a network marketer is a fun way to create leads. Probably the most successful products or system extolling the benefits and methodologies of attraction marketing is called Magnetic Sponsoring.

The primary difference between doing business this way and the traditional way is that with the former people approach you, whereas with the later you always approach them. Big difference.

If you read the Magnetic Sponsoring book you will learn a powerful way to attract hot, qualified leads without having to hustle family and friends or resort to cold calling.

The book was written many years ago by a guy called Mike Dillard. Dillard was a frustrated and failed network marketer who was looking for a better way to generate leads. He figured that if he could generate leads online it would mean he would no longer need to make cold calls (a method he hated). So he developed a system, made it work, then decided to tell others about it. Hence the idea for his Magnetic Sponsoring book.

Since writing the book Mike Dillard has become the number 1 practitioner for the attraction marketing way of doing things. His company has developed many other info products designed to help marketers learn all of the different ways to generate leads the Magnetic Sponsoring way.

Some of the techniques espoused by Mike Dillard are blogging, article marketing, email marketing, squeeze pages and pay per click advertising

Positioning is important which is why the book devotes plenty of space to help you reprogram your thinking. Instead of the marketer being the hunted - Mike turns that concept on its head - he/she becomes the hunted.

If you are a newbie to network marketing and have already joined a company it is vital that you seek guidance from your upline. However, by reviewing the Magnetic Sponsoring book you may find it helpful to incorporate some of the ideas contained in the MS book into your fledgling venture.

It is important to keep in mind that not all network marketing companies encourage online marketing. In fact many of them actively discourage it. That said I still see virtue in buying the book as it will give you valuable insights into how to position you as being someone worth talking to.

To summarise, even if you build your business mainly with off line methods, I can see zero downside from embracing some of the general concepts and principles covered by Magnetic Sponsoring

Tuesday, June 19, 2012

Market Research Ideas For Locating Your Target Market

When it comes to building your online business, you have to really think about who you are going to market to, this will be your target market. If you can drill this down you will find success.

Target Marketing is fishing in the right pond and using the right bait! Imagine who would the perfect person be that you would pick to work with.

If you are trying to market to everyone, you are actually marketing to No One! You must start out with your market research, this will be the foundation, if you don't know who your targeting you are sure to fail.

Locating Your Target Market

  • Who are your competitors?
  • What can your product or service do for your ideal prospect?
  • What do they want?
  • What age are they?
  • Are they male or female?
  • What are their problems?
  • What does you ideal prospect think about?
  • What are people buying in your niche?
  • What are their dreams or desires?

Now take the above answers and make sub categories below each.

Use Google For Market Research

I suggest using Google to help you along in your search for your target market. Put your niche topic into the search bar. You can put in Google keyword tool and this will take you to a site where you can get many more relevant keywords for your niche.

Now you will come to a page where you are going to start your marketing research, first note the amount of searches, this will be next to the word search. Now look around, usually the top searches are paid as well as the ones along the side of the page. Pick out the top 5 sites, you will want to check them out to see what they are doing. What do their ads look like? What are they selling? You could even go a step further and put their domain name into Alexa. I love this tool, Yep, It is free! You can see how much traffic they are getting and even get a peak at their keywords.

Now go and check out the organic searches, these will be everything else on the page. Do the same thing. It is very important to document all of this information, because you are going to come back here and do this again and again. You always want to keep an eye on your competition. This just may lead you to your first JV Partnership, so make sure you keep an eye on what they are doing and do it better.

Join Forums For Market Research

Once again go to Google and put in your niche, but this time put forum after the word. You want to find an active forum and then join. This will be a valuable resource, not only will you be able to see what everyone is talking about you get to see what your competitor's are up to. Take note of all conversations going on, what problems are they having? What products they like, dislike? Did I mention you get free advertising! Yep, your link is allowed with each comment (make sure you set this up before commenting).



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